Art Outreach is an educational non-profit organisation that shares the power of art with students, parents & communities. By doing so, they hope to teach visual and critical thinking to children, connect Singaporeans with their cultural heritage, and promote greater art appreciation in Singapore. 

We were tasked to conceptualise a new identity and a range of design applications for VTL. The logo suggests to the viewer to see beyond the mere surface by exposing the underneath. 
 
Client: Art Outreach
 
This project was completed at Roots under the supervision of Jonathan Yuen.