A key visual illustrated for The French Week, La Semaine Française, organised by Sopexa. La Semaine Française, also known as “The French Week” is a week for diners in Singapore to discover a French gastronomical experience
Colors red and blue were used to create an instant relation to the French flag. Geometric stylised vectors were used to appeal to masses and ensures timelessness for the artwork to be used repeatedly over the next few years.
This project was completed at Roots under the supervision of Jonathan Yuen.